One place for the whole site
Campaign pages and the main site share a design system and a publishing flow, so the landing page does not look like it came from somewhere else.
Compare
Modulify vs Unbounce
Unbounce does one job and does it seriously: campaign landing pages, with the testing and conversion tooling a performance marketer actually wants. What it is not is a website. Modulify covers the whole thing, the campaign page and the site around it, plus the database behind the forms and the tools your team runs internally, which usually means one platform instead of two.
Modulify and Unbounce, side by side
A specialist tool against a general one, judged on scope and depth.
| Capability | Modulify | Unbounce |
|---|---|---|
| What it covers | Full sites, landing pages, CMS content, dashboards, and internal tools. | Campaign landing pages, popups, and sticky bars. |
| Building a page | Describe it and get a structured page back, then refine it. | A purpose-built editor with conversion-oriented templates. |
| A/B testing | Variants are quick to create and publish; analysis is yours to run. | Built in, with statistical reporting and traffic allocation. |
| Where leads land | A database you own, on the same platform, queryable and exportable. | Captured and forwarded to the marketing tools you connect. |
| The rest of the site | Same platform, same design system, same publishing flow. | Out of scope. You run your main site somewhere else. |
| Content management | Structured CMS collections for blogs, resources, and page copy. | Not a CMS. Pages are built individually. |
What it covers
ModulifyFull sites, landing pages, CMS content, dashboards, and internal tools.
UnbounceCampaign landing pages, popups, and sticky bars.
Building a page
ModulifyDescribe it and get a structured page back, then refine it.
UnbounceA purpose-built editor with conversion-oriented templates.
A/B testing
ModulifyVariants are quick to create and publish; analysis is yours to run.
UnbounceBuilt in, with statistical reporting and traffic allocation.
Where leads land
ModulifyA database you own, on the same platform, queryable and exportable.
UnbounceCaptured and forwarded to the marketing tools you connect.
The rest of the site
ModulifySame platform, same design system, same publishing flow.
UnbounceOut of scope. You run your main site somewhere else.
Content management
ModulifyStructured CMS collections for blogs, resources, and page copy.
UnbounceNot a CMS. Pages are built individually.
This comparison reflects each product’s publicly stated positioning and our own reading of where it is strongest. Unbounce is a trademark of its owner and is not affiliated with Modulify. Products change quickly, so check anything that would decide your choice before you commit to it.
Where Modulify pulls ahead
Mostly about not running two platforms for one website.
The leads are yours
Submissions land in a database on the same platform, so you can query, export, and build an internal view of them without another integration.
Variants in minutes
Describe the variation and it exists. Creating something to test stops being the slow part of testing.
Two tools, one website
Specialist landing pages usually mean a second platform to run.
The common setup is a main site on one platform and campaign pages on another, which means two bills, two editors, two design systems drifting apart, and leads arriving in two places. That is a reasonable trade when the specialist tool is doing something the main platform genuinely cannot. It is worth checking whether that is still true, because a campaign page generated from a description, wired to your own database, covers most of what the split was solving.
Where Unbounce is the better choice
Where Unbounce is clearly the better tool.
Testing as a first-class feature
Statistical significance, traffic allocation, and reporting built into the product. If you run tests continuously and act on the numbers, that depth is the reason to be there.
Built around conversion
Templates, popups, and sticky bars all shaped by conversion practice rather than general web design. For a performance marketing team that focus is the point.
Plugged into the marketing stack
Mature, direct integrations with the ad, email, and CRM tools a demand generation team already runs every day.
What comes with a Modulify site
Included from the free plan up, not sold as separate services.
1place for design, content, data, and publishing
100+connectors to build against your real data
$0to start, with a live subdomain, database, and analytics
Modulify vs Unbounce, answered
What teams ask when they are deciding between the two.
For teams who want campaign pages on the same platform as their site, usually yes. If your team runs continuous A/B tests and relies on built-in statistical reporting to decide what wins, Unbounce is the more complete tool for that specific job.
You can create and publish variants very quickly, which removes the usual bottleneck. What is not built in is automatic traffic splitting with statistical analysis, so measurement happens in your analytics rather than in the page tool.
Into a database you own on the same platform, so they can be queried, exported, and surfaced in an internal dashboard. They can also be sent onward to a CRM or email tool via server-side code and a stored API key.
Yes, and that is usually the argument. The marketing site, the CMS behind it, campaign pages, and any internal tools all live in one project with one design system.
Campaign pages and the site, in one place
Describe the page you want to test and have it live in minutes.
Start building